Stop Worrying; Start Selling: Resources


The Self Publishing Formula (created by successful indie thriller author, Mark Dawson) is a great resource. The site offers free training and ebooks, plus a useful weekly podcast.

They also offer paid courses, which are exceptional value.

I have taken both the Self Publishing 101 and Ads for Authors course and thoroughly recommend them.


How To Write A Sizzling Synopsis

Bryan Cohen

Help! My Facebook Ads Suck

Mal Cooper and Jill Cooper

Write To Market

Chris Fox

Newsletter Ninja: How to Become an Author Mailing List Expert

Tammi Labrecque

Business For Authors

Joanna Penn


Kristine Kathryn Rusch

The Magic Bakery

Dean Wesley Smith

(This is a great explanation of copyright and intellectual property for authors, which really helped me to begin valuing my own work)


These are some of the tools that I use. I’m sure there are many similar tools out there!

Free online design tool, great for social media posts.

Book Brush
Easily create 3D and eReader book images.

Color Picker extension for Chrome
Pick colours from a website image, and get the hexadecimal code, or RGB value. Great for picking colours from a book cover!

HEX code picker
Once you have the hex code for a colour, this tool shows you up to 3 complementary colours.

The site has loads of useful free content and Joanna Penn’s wonderful weekly podcast.
David Gaughran has several books on publishing and marketing, but also provides lots of useful free content on his website. It’s also worth signing up to his excellent mailing list for excellent advice/videos/commentary.